Google Looker Studio: More than just GA4 reporting

Session Category User Experience & Accessibility Project Management & Consulting Off the "Drupal Island" Audience Intermediate

Google Looker Studio is a full featured, free data reporting tool. While frequently used to produce attractive reporting for Google Analytics 4 data, it also can be connected to a variety of other data sources. We will cover several less common use cases including reporting on data from multiple GA4 data sources and Google Sheets. This session is targeted at people who have some familiarity with Google Looker Studio, but may only have thought of it as improved reporting for Google Analytics 4. Learn how to use Google Looker Studio for reporting on more than just default Google Analytics 4 by leveraging different data sources!