Many website owners were used to the extensive reports provided by Universal Analytics (Google Analytics 3). With the transition to Google Analytics 4 (GA4), many favorite reports disappeared and website owners were left scrambling for relevant data. Happily, GA4 provides several ways to access your data through powerful reporting tools. We will cover default GA4 reporting, GA4 Explorations, and Google Looker Studios including how to use them and what their strengths and weaknesses are. We will do some live report building and be sure to have time at the end of Q&A.