Drupal Camp Asheville is known for technical sessions, but building great websites is only part of the equation. Successful organizations also need effective marketing, meaningful analytics, accessible communication, and sustainable business development practices.
This year’s schedule includes opportunities for marketers, content creators, business owners, consultants, and anyone responsible for connecting digital experiences to real-world outcomes.
Friday Training
From Marketing to Sales
Marketing can generate awareness, but turning that awareness into meaningful business opportunities often feels like a completely different skill set.
In this Friday morning training, attendees will learn how to transform marketing efforts into practical business development activities. The session focuses on helping participants become more comfortable with sales conversations, relationship building, and creating opportunities that support long-term growth. Whether working for an agency, nonprofit, higher education institution, or internal team, the skills covered can help bridge the gap between promotion and results.
Conference Sessions
How Intelligence Informs Experiences: New Horizons for Marketers
Artificial intelligence continues to reshape how organizations communicate with audiences. For marketing teams, that means new opportunities to deliver more personalized, responsive, and effective digital experiences.
In this session, Martin Anderson-Clutz explores how emerging AI capabilities can help organizations create and orchestrate experiences across multiple channels. Attendees will learn how evolving technologies may enable even smaller teams to deliver sophisticated user experiences that were previously available only to organizations with larger budgets and resources.
Scrolling Without Barriers: Practical Accessibility Tips for Social Media
Social media is often one of the first places people interact with an organization, yet accessibility is frequently overlooked in the rush to publish content.
This session focuses on practical techniques that make social media content more accessible and usable for everyone. Topics include writing effective alt text, creating accessible graphics, improving video content, and avoiding common barriers that can prevent people from engaging with posts. Whether managing a community account, promoting events, or supporting organizational communications, attendees will leave with techniques they can apply immediately.
Reporting in Google Analytics 4: It's Easier Than You Think!
Data is only valuable when it can be understood and acted upon.
Google Analytics 4 introduced significant changes that left many users feeling overwhelmed, but reporting doesn't have to be complicated. This session helps attendees understand how to navigate GA4 reporting, find meaningful insights, and build confidence using analytics to support decision making.
Whether tracking campaign performance, measuring engagement, or reporting results to stakeholders, attendees will gain practical strategies for making analytics more approachable and useful.
More Than Code
Drupal Camp Asheville has always been about more than technology. Alongside sessions for developers, site builders, and designers, these business, marketing, and communications-focused opportunities help attendees connect technical work to audience engagement, organizational goals, and measurable outcomes.
If your role includes marketing, communications, analytics, business development, or community engagement, there is plenty on this year's schedule for you.
See the full schedule and register today.