Google Analytics is a nearly ubiquitous analytics tool for websites, and implementing it in Drupal is simple. However, if you are not selling website advertising or running an ecommerce website, it does a poor job of providing actionable metrics of website performance. You could extend Google Analytics with Events, but this generally required a developer to implement custom JavaScript events or adjust. With the advent of Google Tag Manager, non-developers and Site Builders can configure and update custom event tracking for Google Analytics to improve the relevance of their metrics.
Takeaways:
- How to use Google Tag Manager
- Common approaches to tracking website interactions using Events for Google Analytics
- Webform submissions
- File downloads
- Offsite link clicks
- Embedded video interactions
Session Files
| Attachment | Size |
|---|---|
| Drupal-Camp-Asheville-GTM-2020.pdf4.48 MB | 4.48 MB |