Decoupling technique: Tracking email with Amazon SES, SNS, SQS, and Drupal

Email remains one of the most powerful and direct ways to reach your audience and this session will explain how you can track its performance on a detailed level without impacting your Drupal infrastructure. We will be using Amazon’s Web Services, through a combination of Simple Email Service, Simple Notification Service, and Simple Queue Service to integrate with Drupal to send and track deliveries, opens, clicks, bounces, unsubscriptions, and complaints, all at a really low cost and dramatically reducing the load on your own server.