Email remains one of the most powerful and direct ways to reach your audience and this session will explain how you can track its performance on a detailed level without impacting your Drupal infrastructure. We will be using Amazon’s Web Services, through a combination of Simple Email Service, Simple Notification Service, and Simple Queue Service to integrate with Drupal to send and track deliveries, opens, clicks, bounces, unsubscriptions, and complaints, all at a really low cost and dramatically reducing the load on your own server.